client
tify agency
year
2022
tify - visual identity
about.
For Tify, a Germany-based social media agency, I developed a visual identity designed to balance a professional foundation with a fresh and approachable digital character.
The identity starts with a distinctive typographic logo, complemented by a gradient color element that introduces movement, energy, and a subtle sense of optimism. The combination of a refined typeface with a more playful visual accent creates a contrast that reflects the agency’s creative and digital focus.
I developed the core visual system across key brand touchpoints, including the logo, typography, color palette, business cards, email signature, and social media presence. The system was designed to remain consistent while being flexible enough to adapt to different digital formats and communication needs.
For the social media direction, I extended the identity into a clean and contemporary visual language, using the brand colors and typography as recurring elements rather than relying on a rigid template system. This allows the content to remain dynamic while still being immediately recognizable as Tify.
The goal was to create an identity that feels clear, contemporary, and creative — professional enough to build trust, but distinctive enough to stand out in a crowded digital landscape.
